Lemonlight Studios
This project explores how we designed an AI data-driven video intelligence platform that helps brands instantly discover, understand, and repurpose their video assets.
Project Overview
Client: Class Project
Timeline: 5-day sprint
My Role: Product Designer & Researcher
Pitch Deck
How might we transform video libraries into instantly usable creative assets?
This project, created for Lemonlight Studios, explored how HeroFlow—an AI-powered video asset management platform—could streamline content creation through intelligent tagging, editing, and data-driven insights.
It highlights the intersection of design, research, and AI innovation to reimagine video production workflows.
The Market Gap: AI Tools That Generate vs. Organize
Video teams struggle to scale post-production because workflows rely heavily on manual searching, tagging, and editor memory. High-end brands like Apple, Rolex, and Delta need fast, consistent, premium outputs that generic AI tools cannot deliver. Without an intelligent system, repurposing footage becomes slow and inefficient.
Lemonlight challenged us to explore how AI can elevate video production—boosting creativity, efficiency, and client value—without compromising their premium quality.
Our goal: map AI tools, analyze industry trends, and propose innovative, sustainable AI-powered video solutions that keep Lemonlight ahead in a rapidly evolving landscape.
The team researched current pain points faced by video production companies—including slow editing, high costs, and challenges in scaling quality—and evaluated where AI could be integrated to make workflows faster and more efficient, all while preserving the essential human creativity and storytelling that defines premium content.
We analyzed production workflows and compared emerging AI video tools like Runway, Pika Labs, Synthesia, Descript, and Adobe Firefly. Most focus on generating new content, not understanding or organizing existing footage. Editors emphasized the time lost searching through raw assets, while marketers stressed the need for speed and brand consistency.
This highlighted a major gap: no current tool provides deep, intelligent asset analysis at an enterprise level.
Introducing HeroFlow: AI-Powered Video Asset Intelligence
The research concluded that features like intelligent tagging and instant discovery of video assets were essential, enabling users to find needed footage quickly without manual searching. A solution that offers instant editing via natural language descriptions, transforming raw clips into polished videos without requiring editing skills, was missing. These features on one platform together would enhance efficiency and creativity without sacrificing human storytelling.
HeroFlow is a smart, AI-powered platform designed to streamline video production for studios like Lemonlight. It addresses the need for studios to provide support beyond traditional post-production. The platform automates the discovery, tagging, and editing of video assets.
By analyzing a company's B-roll and other footage, HeroFlow allows users to find what they need in seconds and create professional videos by simply describing what they want.
Product Demo Video
Product Roadmap: From MVP to Enterprise SaaS
The roadmap visualizes HeroFlow's phased growth—from internal MVP to fully scalable enterprise platform:
Phase 1: MVP Launch – Core features, automated tagging, basic search
Phase 2: Insights & Intelligence – Advanced analytics, richer metadata, contextual insights
Phase 3: Integration & Scale – Enterprise-ready SaaS, API integrations, multi-team workflows"
