XPFit
XPfit is an AI-powered accountability platform that combines passive tracking, gamification, adaptive coaching, and community features into one ecosystem.
Project Overview
Client: Product Pitch
Industry: Health & Wellness
Timeline: 5 weeks
My Role: Product Researcher
Slide Deck
Project Challenge
Even with advanced fitness tools and personalized metrics, motivation often fades—showing that technology alone can’t sustain engagement. Dropout is a systemic issue driven by factors like lack of social support, boredom, goal fatigue, and limited feedback.
Research shows that individual, behavioral, and environmental motivations deeply influence long-term commitment, highlighting the need to design for human motivation, not just functionality.
The project's goal is to create a sustainable wellness platform that transforms staying active into an engaging, gamified experience—driven by AI personalization, community support, & data-powered growth.
Customer Profile
Target Segment | Psychographics | Behaviors & Pain Points |
|---|---|---|
Social gamers & fitness enthusiasts (18–45) | Seek fun & meaning in self-improvement | 50% quit fitness plans within 6 months |
Uses or abandonment of wearables due to low motivation | Driven by competition, community, and progress | Most wearables lose user interest within a year |
Value accountability, progress, and social connection | Frustrated by passive, impersonal tracking | Want AI-powered feedback & gamified consistency |
Research
From our competitive analysis, we found:
Most wearables today track data but don’t help users stay consistent over time.
There’s a clear gap in tools that provide real accountability and emotional motivation.
Gamified and social features exist, but are often shallow or isolated from daily use.
XPFit fills this gap by combining passive tracking, AI coaching, and community engagement into one ecosystem. Our position bridges automation and connection, helping users stay engaged without added effort.
Funding
Below is our breakdown of funds:
Product Developement - 35%
Manufacturing & Supply Chain - 20%
Marketing & Customer Acquisition - 15%
Community & Content - 10%
Operational Costs - 10%
Research & Continuous Innovation - 10%
Pro-Forma Sheet
Total Addressable Market, Serviceable Addressable Market & Serviceable Obtainable Market
